Microsoft got cool? Apple is getting clobbered in the ad wars?

The new Iphone 5 has been out for some time now. The ads are back on the air – advertising the Iphone’s groundbreaking new features – the shape of the headphones! Who else but Apple would’ve thought that ear buds have to match the shape of the earlobe? And that you can use your thumb to  scroll your smart phone’s screen? Those are breathtaking innovations! I guess the 2% R&D budget is paying off…

For sure, the sales are through the roof, but Apple’s monopoly on cool is starting to slip. Samsung are clobbering them with their Samsung Galaxy S3 ads; the message is clear – the cool kids have moved on. Samsung is doing to Apple, what Apple did to Microsoft with the Mac vs PC commercials! And if Apple keeps pushing the same old products, it just might work!

Speaking of big old Microsoft – they got cool! I’m talking about the Surface table commercial that’s playing on TV. Snapping keyboards, lively, colorful, young people jumping around, dancing … The first few times I saw it, I didn’t even realize it’s a Microsoft commercial.

Whoever came up with that commercial has to be given an award. Compared to the weird and creepy Bill Gates & Seinfeld commercial, this one is an incredible improvement. I mean, who in their right mind will put Bill Gates in a commercial? Actually I know who – Apple.

I’m glad for them. Finally, 5 years after they introduced the multi-touch Surface table computer, Microsoft are doing something with the technology. The tablet look pretty good, but they have to get the cool factor working for them.

That’s extremely difficult. Microsoft is synonymous to uncool. They are not helping themselves either – copying everything from everyone, they’ve become target for ridicule  They even cloned Steve Jobs for the introduction of this very same Surface tablet!

I sure hope this new ad is a break with practice.